Makeup can be expensive. One day, you’re shopping at Ulta and before you know it, you have $200 worth of products in your cart. While some might have an appreciation for the finer things in life, you don’t always have to break the bank to achieve an incredible makeup look. But some of the most affordable products work just as well, if not better, than the super expensive ones.
Whether you’re looking for a change in routine or want to keep some money in your pocket, I’m here to help. As a makeup girly myself, I like to keep a mix of affordable and high-end products in my bag. So, I consider myself an expert in inexpensive beauty products at this point. From my personal favorites to TikTok-viral products to celebrity favorites from stars like Madelyn Cline, shop 14 of my top picks below. And they’re all $10 or less!
Elevate Your Glam for Under $10
- My Personal Favorite: I reach for this essence Lash Princess False Mascara every day to achieve a gorgeous, lifted look. The best part? It’s only $5! And, I’m not the only one in love. Over 100,000 people have purchased it in the past month.
- TikTok’s Favorite Brow Pen: After seeing glowing reviews of this iMethod Curved Eyebrow Pen on TikTok, I knew it was destined to be in my cart. It gives my thin brows super natural hair-like strokes in just 30 seconds. Plus, it’s waterproof, so I can sweat and swim all day and my brows are still intact — just $10!
- Flutter Your Lashes: If you prefer falsies over mascara, grab this pack of easy-to-apply KISS So Wispy False Lashes for a voluminous and dramatic eye look — just $9!
- Natural Matte Look: Got blemishes? Cover them up with this Maybelline Fit Me Matte Foundation. It leaves a natural finish and comes in over 40 colors — just $9!
- Press Play on Flawless Skin: For lighter coverage, go with this number one bestselling Maybelline Fit Me Pressed Powder. You can use it as a setting powder over your concealer or foundation, or just dab some over your blemishes for some coverage — just $9!
- First Things First: Prep your skin for makeup with this e.l.f. Power Grip Primer. It leaves a dewy finish, hydrates and smoothes your skin — just $8!
- Turn Back the Clock: Just like magic, this Maybelline Instant Age Rewind Eraser covers up dark circles, blemishes and pimples to give your skin a smoother, more even appearance — just $9!
- Making Me Blush: You’ll look like you’ve been grinning from ear to ear after applying this $3 wet n wild Color Icon Blush. It’s infused with jojoba oil to give your cheeks a nice flush and long-lasting color — just $3!
- XOXO, Gossip Girl: Lipstick lasts longer, but gloss is more fun. Take a page out of the Serena van der Woodsen beauty playbook and apply this NYX Professional Makeup Butter Gloss. It adds a sheer, slightly colorful tint to your lips and smells oh so good — just $6!
- Muah, Pucker Up: If you prefer a long-lasting lip look like Blair, you can’t go wrong with this Maybelline Color Sensational Lipstick, which leaves behind a pigmented, bold matte finish that lasts up to 12 hours — just $6!
- Fill In The Blank: Fill in your brows with this waterproof, smudge-resistant NYX Professional Makeup Micro Brow Pencil that comes in 12 inclusive hair shades — just $8!
- Lip Service: Want full, defined lips? Don’t even think about those Botox injections. Instead, line them with this Revlon Colorstay Lip Liner to add rich color, shape and definition to them — just $8!
- Smokin’ Hot Eye Look: Achieve Madelyn Cline’s signature siren smokey eye look with this Revlon Colorstay Multiplayer Liquid-Glide Eye Pencil, which just so happens to be her favorite. The creamy texture glides on like butter and the water-resistant, smudge-proof formula lasts for up to 12 hours — just $9!
- Color Therapy: Make your eyes pop with this Colourpop Going Coconuts Eyeshadow Palette. Including five shimmery shades and four neutral shades, you can mix and match colors for a bold or basic look — just $10!
