When it comes to waterproof action cameras, GoPro is pretty much the gold standard. And if you’ve been waiting for the right moment to buy your first action cam or need an upgrade, this is it. The GoPro HERO13 Black (GoPro’s newest and most advanced model) is currently 23% off on Amazon, marking its lowest price since launch. That’s a rare $100 discount on a camera that just debuted last fall, and it’s even cheaper than its Black Friday discount last year.
With a new 1/1.9″ sensor, the HERO13 captures sharper detail and better low-light performance than any of its predecessors. HyperSmooth 6.0 keeps footage buttery-smooth even during chaotic motion (this technology even won an Emmy for tech innovation), and the new vertical capture mode makes it perfect for social content. It’s waterproof to 33 feet, voice-activated and connected to the cloud, so your footage uploads automatically if you want it to.
Reviewers praise the HERO13 and call it an “amazing action camera to take footage for all your adventures.” It’s especially effective for creators who shoot in mixed lighting or want smoother slow-mo. It also pairs with the Max Lens Mod 2.0 (sold separately) to deliver ultra-wide, horizon-locked views, which is a popular feature among mountain bikers and FPV drone fans.
You’ll usually only see this kind of discount during Black Friday or Prime Day, so if you’ve had your eye on the newest GoPro, now’s the time to grab it.
