In case you haven’t heard, February is Black History Month. And in honor of the occasion, we’ve made a list highlighting our absolute favorite products from Black-owned beauty brands. Here, you’ll find our favorite face oils, deep cleansing shampoos and eye shadow palettes. We even have options for clean fragrances, healthy scalps and more.

Prices start at $15, so even if you aren’t looking to spend a ton, there’s something at every price point. So, get ready to look great and feel beautiful, thanks to 12 amazing Black entrepreneurs.

Check Out These Products From Black-Owned Beauty Brands

Skincare

• Simple and Effective: Owned by beloved entrepreneur Ayesha Curry, Sweet July Skin focuses on “simple, effective self-care.” And the Morning Essentials Set is complete with a gentle cleanser, toner, Vitamin C serum and Castaway cream for a smooth finish — $125
• Model-Worthy: Supermodel Winnie Harlow owns the brand Cay Skin. And its Glow Face Sunscreen Moisturizer SPF 45 is filled with wholesome ingredients like sea moss and niacinamide for long-term health — $36
• Forever Radiant: From a brand hailed for its “nourishing skincare,” Glowissima Miracle Elixir Face Oil is lightweight and antioxidant-rich. It replenishes the skin’s moisture barrier while minimizing hyperpigmentation and promoting radiance — $64
• Earth-Friendly: Celebrity esthetician Shani Darden’s eponymous skincare brand focuses on cruelty-free and vegan skincare. And this Intensive Eye Renewal Cream with Firming Peptides helps fend off signs of aging for every skin type — $69

Haircare

• Long-Wear: With over 35 years of experience with textured hair, Design Essentials is a go-to hair brand for long-wear styling. And the Oat Protein & Henna Deep Cleansing Shampoo relaxes natural hair while strengthening, volumizing and clarifying — $17
• Soft Locks: Made without preservatives and fillers, this Oyin Handmade What The Hemp Deep Moisture Mask is nourishing and hydrating. With good-for-you ingredients like bamboo extract and raw shea butter, it effectively softens and moisturizes your strands long-term — $19
• Scalp Love: From clean and inclusive Black-owned haircare brand Briogeo, this Scalp Revival Rosemary Pre-Wash Scalp and Hair Oil promises a healthy scalp and luscious locks. It’s great for all hair types, helping to increase shine and treat a flaky scalp — $39
• Star-Quality: “Black-ish” star Tracee Ellis Ross founded Pattern Beauty to fill the gap for quality products for textured hair. And the Curl Mousse is just one popular product that provides both volume and hold for curly locks — $25

Makeup and Fragrance

• Runway-Worthy: The Lip Bar’s Nonstop Liquid Matte Lipstick stays on for hours, so it’s no wonder the brand is NYFW-approved. Plus it’s high-pigment, so it looks good on literally everyone — $15
• Makeup Artist-Approved: British makeup artist Pat McGrath created her namesake line, which features the Gilded Nirvana: Mega Eye Shadow Palette. We love the colors and high quality of all her products — $72
• Shine Bright: Rihanna’s wish is our command. And the Grammy Award-winner’s beauty brand, Fenty, offers extremely high quality makeup in every shade. We’re forever fans of the Soft’lit Naturally Luminous Longwear Foundation for all-day coverage, but the entire lineup is 10/1o —  $23
• Good Mood: Focusing on clean, mood-boosting scents, BROWN GIRL Jane is a go-to for quality fragrances. And the brand’s Carnivale Eau de Parfum with Mango is floral and fruity—reminiscent of cozy summer nights — $102

Gifts

18 Gifts for Beauty Lovers

This holiday season, all beauty queens want is some new lip gloss and a new eyeshadow palette. And just in time for Christmas, the Sephora Tarte sale gets shoppers 30% off both—in several shades. Shop lip plumping gloss, blush and lip multi-stick trios and warm eyeshadow palettes, for less. And if you make your purchase now, everything can be delivered by Dec. 22.

So check out highlights from the sale for some next-level stocking stuffers this Christmas.

Lip Glosses and Palettes From Sephora’s Tarte Sale

Lips

• Long-Term Beauty: Maracuja Juicy Lip Plumping Gloss adds shine, volume and gloss to your lips. Meanwhile, it also contains good-for-you vitamins and antioxidants for long-term beauty. All 16 shades are on sale, so get ’em right now — $19 (was $27)
• Extra Shine: The description for Maracuja Juicy Lip High-Shine Vinyl Gloss really says it all: “A glossy, shiny, juicy formula that drenches lips in a slick, wet-look finish for lips that speak volumes.” So there you have it — $19 (was $27)
• More Volume: Maracuja Juicy Lip Plumping Oil nourishes, brightens—and most importantly—adds volume to your lips. Just prepare for lip injection allegations with this bad boy — $19 (was $27)
• Stay Hydrated: Get healthier-looking lips with Tarte’s Maracuja Juicy Lip Hydrating Balm Gloss. Goji promotes collagen production and helps retain skin’s moisture, so you can use it all winter long — $19 (was $27)
• All-Day Wear: For subtle color that stays, Maracuja Juicy Transfer-Proof Lip Tint Stain is the one. It’s long-wearing and transfer-proof. So if you have a long day, you know it’ll last — $19 (was $27)
• Spa Day: Lip masks like the Maracuja Juicy Lip Nourishing Melt Mask have truly saved me in the winter. It’s a caramel-scented balm you can use during the day, or at night for added suppleness — $19 (was $27)
• Transformation: Maracuja Juicy Lip pH Powered Plumping Shift simultaneously softens and plumps. And with a high-shine finish, it’s bound to make a noticeable difference — $19 (was $27)
• Everywhere: Do your cheeks and lips a favor! Cheek Soufflé Maracuja Juicy Blush and Lip Multi-Stick Trio comes with three gorgeous tints you’ll love. But keep in mind it’s only available for same-day delivery — $21 (was $35)

Palettes

• Cool It: If your skin has cooler undertones, try the Tartelette Amazonian Clay Matte Eyeshadow Palette! Featuring 12 highly-blendable colors, they’ll make you look like the snow queen you truly are. Only available for same-day delivery — $34 (was $49)
• Warm Up: Some folks (like myself) are drawn to warmer tones. And if that’s the case, consider the Tartelette Toasted Amazonian Clay Eyeshadow Palette. With toasty browns and dark pinks, it’s a nostalgic ode to warmer, sunnier days — $34 (was $49)
• Wanderlust: Inspired by “dream destinations” is the #trippinwithtarte Amazonian Clay Eyeshadow Palette. The warm, shimmery colors are reminiscent of the beach of your dreams — $34 (was $49)
• Viral: There’s a reason the Tartelette In Bloom Amazonian Clay Matte Eyeshadow Palette has gone viral. Its everyday neutral and bronze shades are useful for everyday wear. This one’s only available for same-day delivery — $34 (was $49)

Gifts

40 Affordable Stocking Stuffers for Beauty Connoisseurs

October is here, which means the holiday season is right around the corner. While you might thin you have to wait till Black Friday to get the best deals, that’s actually not the case. Many brands have great sales going on right now, so it’s a great time to purchase big-tickets items, new beauty products and even some fresh clothes for your winter wardrobe.

But since you don’t need to waste any of your precious time searching around aimlessly on the internet, trying to figure out what sales are actually worth shopping, we’ve made it easy for you. Our team of shopping experts has rounded up the best sales across categories, including fashion, beauty, tech, home and even mattresses. So shop great sales at brands you love including Gap, Macy’s and Ulta or even check out somewhere new. You won’t be disappointed.

30+ Best Sales To Shop This Week, Up to 70% Off

Fashion deals

• Unique Vintage: 30% off sitewide with code FALL30.
• Banana Republic: Up to 40% off select styles. Prices as marked.
• J.Crew: Take an extra 30% off sale styles with code EXTRA.
• DSW: Up to 50% off Can’t-Miss Deals. Prices as marked.
• Everlane: Save up to 40% off sweaters and more. Prices as marked.
• Lands’ End: 50% off sitewide + 70% off sale and clearance with code BREEZY.
• Old Navy: Take 50% off everything, including new arrivals.
• Macy’s: Save 40-60% off styles for the whole family during the Fall Sale.
• Gap: Take 40% off everything during the Friends & Family sale.
• Levi’s: Get $20 off for every $50 spent.
• Lacoste: Up to 50% off select styles.
• Backcountry: Up to 40% off fall styles and snow gear and apparel.
• Ann Taylor: Get $50 off your purchase of $200+ and take an extra 50% off sale styles.
• Aerie: 25-50% off almost everything, plus 40% off leggings.
• Summersalt: 30% off best sellers with code WAVE30.
• Dick’s Sporting Goods: Up to 70% off fall clearance finds. Prices as marked.

Beauty deals

• Ulta: Up to 30% off select products.

Home deals

• Target: Up to 30% off bedding, up to 50% off indoor furniture, up to 50% off Costway dining chairs and up to 40% off rugs.
• Bed, Bath & Beyond: Take 20% off a single item and up to 70% off fall favorites.
• Buffy: 20% off bedding and up to 30% off sets. Prices as marked.
• Serena & Lily: Up to 30% off dining and entertaining.
• Lowe’s: Up to 50% off select Halloween and Harvest decorations.

Mattress deals

• Dreamcloud: Save up to 60% off mattresses and $599 of accessories included.
• Nectar: Save up to 50% on mattresses and 66% on bundles.
• Birch: Take 20% sitewide + 2 free pillows with any mattress purchase with code FALLSALE.
• Helix: Save 20% off sitewide with code FALLSALE20.
• Leesa: 20% off mattresses.
• Casper: Up to 25% off mattresses and up to 30% off everything else.
• Sleep Number: Save up to $1,300 on beds, bases, pillows and more.

Sure, it’s only October, but that doesn’t mean it’s too early to buy an Advent calendar. Many top brands have already released their Advent calendars for the year, and some are so good that they’re guaranteed to sell out quickly. So whether you want one filled with new beauty products you haven’t tried, want to pick up an early gift for a teen in your life or want to get a ton of luxury products for a steal, you’d better shop now because we don’t know how long these beauty Advent calendars will stay in stock.

Gifts

These Are Some Of The Most Popular Advent Calendars, So Get ‘Em Before They‘re Gone

To make it easy, we’ve rounded up our favorites, including some from top brands like Charlotte Tilbury, e.l.f. and L’Occitane. The list ranges from luxury options to affordable picks, so you’re sure to find something you’ll love. And the best part is that we’ve also included the value for most, so you know just how big of a deal you’re getting. Because that’s part of the fun, too!

Best Beauty Advent Calendars To Shop Before They Sell Out

• Sell-Out Risk: While all of these advent calendars have a chance of selling out, Charlotte’s Beauty Treasure Chest from Charlotte Tilbury is a clear favorite as the 12 fan-favorite products are housed in a beautiful gilded box. You’ll get 5 full-sized icons and 7 minis, including the iconic setting spray and Pillow Talk lipstick — $220 ($314 value)!
• Luxury Option: If L’Occitane is known for one thing, it’s high-quality products that make life feel more luxurious. And the Advent Calendar gives you a whole selection of their products to try, from daily skincare to body and fragrance and more — $135 ($239 value)!
• Full-Size Fave: Kitsch’s North Pole Post 12-Day Advent Calendar is filled with only full-sized hair care, accessories and makeup products. Plus, the numbered envelopes are just so darling that every morning will feel like Christmas morning when you get to open one — $119 ($175 value)!
• Best Deal: Sure, the over $300 price of Liberty’s Beauty Advent Calendar might seem steep, but it’s worth over $1690, making it a steal! You get 30 products, including 20 full-size products from top brands, including La Mer, Augustinus Bader, Paula’s Choice and more. You’ll be feeling luxe all next year using these amazing products — $365 ($1690 value)!
• Beginner Basic: The Sephora Collection Advent Calendar is a great option for anyone who doesn’t know too much about makeup, as there are a lot of beginner-friendly products all from the Sephora Collection. The giftee will be thrilled to open all 24 surprises  — $55 ($164 value)!
• Sample Star: If you want to try a bunch of new products before committing to the whole thing, Anthropologie’s The 24 Days of Beauty Advent Calendar is perfect. It’s filled with beauty minis, including Supergoop’s Unseen Sunscreen, Anastasia Beverly Hills Clear Brow Gel and Kopari Ultra Restore Body Butter — $198 ($300+ value)!
• Cult-Following: Packed with luxury skincare, Augustinus Bader’s The 12 Days of Bader Set is known for its high-quality products. And this set includes the brand’s Rich Cream, Face Oil, Retinol Serum and more. You’ll have glowing skin well into 2026 — $675 ($881 value)!
• Drugstore Darling: e.l.f.’s Love at Frost Sight 12-Day Advent Calendar is great for anyone who doesn’t need anything too fancy but still wants to treat themselves. It has holy-grail skincare essentials, tools and viral beauty finds. Plus, there’s also a 24-day version if you want to go all out— $45!
• Makeup Maven: Beauty lovers know that Benefit has some great makeup, and the Glam Cube includes many of their top products, including a full-size of the Brow Setter and BADgal BANG! Plus, you’ll get to try a few of their skincare products as well as get a cute scrunchie for holding your hair back — $198 ($300+ value)!
• Holiday Glam: Upgrade your holiday look with Revolution Makeup’s Advent Calendar that has 24 beauty products from mascara, to lip gloss and glittery shadows. You’ll show up to all your holiday parties looking extra fabulous — $65 ($140+ value)!
• Skincare Pick: Tatcha recently debuted its first-ever advent calendar, 12 Days of Treasures, and it is so worth it. You get 12 mini versions of their highly-rated products your skin will love — $220 ($309 value)!
• Nailed It: OPI’s Holiday Advent Calendar will give your nail polish a refresh for the holiday season. Every day you’ll get a mini in a new color that’ll be a fun way to switch up your look — $50!
• Most Affordable: If you still want fun surprises in December but don’t have much to spend, grab Burts Bees’ 12 Days of Joy. Every day you’ll get to open a new lip balm that’ll keep your lips hydrated all year long — $30!
• Sweet Scents: Joe Malone is well known for luxurious colognes, and the 25-Day Advent Calendar has a great selection of seasonal and timeless scents, as well as candles and bath and body luxuries. It’s a great gift for someone or just yourself — $495!
• Variety Option: Instead of focusing on only one brand, you can try a little bit of everything with Ulta’s 24 Days of Beauty. Inside, you’ll find mini products from so many different brands, including Sunday Riley, Olaplex and more, all for under $100 — $79 ($264 value)!

Pets

7 Dog Advent Calendars To Shop For The Holiday Season

Celebrity makeup artist Marcelo Gutierrez brought high-fashion drama to Katseye’s 2025 MTV Video Music Awards debut with striking looks crafted entirely using Haus Labs by Lady Gaga. The glam centered on the brand’s latest launch—the Precision Sculpt Shaping Balm—paired with beloved complexion and color products that added dimension, glow and artistry.

Each member of Katseye showcased a unique twist on Haus Labs’ signature balance of sculpted skin, bold blush and radiant highlight. From glassy cheek balms to precision contouring and statement eyes, these looks proved why Haus Labs has become a red carpet staple. Here’s a breakdown of how each look came together.

Members of Katseye VMA Makeup

Lara Raj’s VMA makeup

• Apply Triclone Skin Tech Medium Coverage Foundation and Triclone Hydrating + Depuffing Concealer to conceal under eyes and blemishes.
• Shape and contour the face with Precision Sculpt Shaping Balm in shade Taper.
• Apply the Color Fuse Glassy Blush Balm Stick in shade Glassy Tangelo on the cheeks.
• Warm the face with the Power Sculpt Velvet Bronzer in shade Redwood.
• Deepen the blush look using Color Fuse Blush Powder in shades French Rosette and Watermelon Bliss.
• Brighten and apply shimmer to the look with the Bio-Radiant Gel Powder Highlighter in shade Sunstone.
• Create the eye look using the Cut Liquid Eyeliner and Optic Intensity Eco Eyeliner in Black Onyx Matte.
• Finish the look with the B Structural Volumizing and Lengthening Mascara.

Yoonchae’s VMA makeup

• Apply Triclone Skin Tech Medium Coverage Foundation and Triclone Hydrating + Depuffing Concealer to conceal under eyes and blemishes.
• Shape and contour the face with the Precision Sculpt Shaping Balm in shade Profile.
• Apply Fuse Glassy Blush Balm Stick in shade Glassy Lilac on the cheeks.
• Deepen the blush look using Fuse Blush Powder in shade Dragon Fruit Daze.
• Brighten and apply shimmer to the look with Bio-Radiant Glassy Highlighter Balm in shade Pure Glass and the Bio-Radiant Gel Powder Highlighter in shade Sunstone
• Create the eye look using the Cut Liquid Eyeliner and Optic Intensity Eco Eyeliner in Black Onyx Matte.
• Give the lips a little shine with PHD Hybrid Lip Oil in shade Neutral.
• Finish the look with the B Structural Volumizing and Lengthening Mascara.

Daniela Avanzini’s VMA makeup

• Apply the Triclone Skin Tech Medium Coverage Foundation and Triclone Hydrating + Depuffing Concealer to conceal under eyes and blemishes.
• Shape and contour the face with Precision Sculpt Shaping Balm in shade Angle.
• Apply Color Fuse Glassy Blush Balm Stick in shade Glassy Ginger on the cheeks.
• Warm the face with Power Sculpt Velvet Bronzer in shade Light.
• Deepen the blush look using Color Fuse Blush Powder in shade Pomelo Peach.
• Brighten and apply shimmer to the look with Bio-Radiant Gel Powder Highlighter in shade Sunstone.
• Create the eye look using the Cut Liquid Eyeliner and Optic Intensity Eco Eyeliner in Black Onyx Matte.
• Finish the look with the B Structural Volumizing and Lengthening Mascara.

Megan Skiendiel’s VMA makeup

• Apply the Triclone Skin Tech Medium Coverage Foundation and Triclone Hydrating + Depuffing Concealer to conceal under eyes and blemishes.
• Shape and contour the face with Precision Sculpt Shaping Balm in shade Taper.
• Apply Color Fuse Glassy Blush Balm Stick in shade Glassy Cayenne on the cheeks.
• Warm the face with Power Sculpt Velvet Bronzer in shade Light Medium.
• Deepen the blush look using Color Fuse Blush Powder in shade Pomelo Peach.
• Brighten and apply shimmer to the look with Bio-Radiant Gel Powder Highlighter in shade Fire Opal.
• Create the eye look using the Cut Liquid Eyeliner and Optic Intensity Eco Eyeliner in Black Onyx Matte.
• Finish the look with the B Structural Volumizing and Lengthening Mascara.

Manon Bannerman’s VMA makeup

• Apply the Triclone Skin Tech Medium Coverage Foundation and Triclone Hydrating + Depuffing Concealer to conceal under eyes and blemishes.
• Shape and contour the face with Precision Sculpt Shaping Balm in shade Silhouette.
• Apply Color Fuse Glassy Blush Balm Stick in shade Glassy Hibiscus on the cheeks.
• Warm the face with Power Sculpt Velvet Bronzer in shade Medium.
• Brighten and apply shimmer to the look with Bio-Radiant Gel Powder Highlighter in shade Sunstone.
• Line and apply color to the lips with Le Monster Lip Crayon in shade Light Peony Matte.
• Create the eye look using the Cut Liquid Eyeliner and Optic Intensity Eco Eyeliner in Black Onyx Matte.
• Finish the look with the B Structural Volumizing and Lengthening Mascara.

Sophia Laforteza’s VMA makeup

• Apply the Triclone Skin Tech Medium Coverage Foundation and Triclone Hydrating + Depuffing Concealer to conceal under eyes and blemishes.
• Shape and contour the face with Precision Sculpt Shaping Balm in shade Chisel.
• Apply Color Fuse Glassy Blush Balm Stick in shade Glassy Pomelo on the cheeks.
• Deepen the blush look using Color Fuse Blush Powder in shade Pomelo Peach.
• Brighten and apply shimmer to the look with Bio-Radiant Gel Powder Highlighter in shade Moonstone.
• Line and apply color to the lips with Le Monster Lip Crayon in shade Mauve Matte, then apply PHD Hybrid Lip Oil in shade Primary.
• Create the eye look using the Cut Liquid Eyeliner and Optic Intensity Eco Eyeliner in Black Onyx Matte.
• Finish the look with the B Structural Volumizing and Lengthening Mascara.

With Labor Day just around the corner, that means the kids are heading back to school and temperatures are coming down. It also means that sales are already heating up. Big names like Amazon, The Home Depot and REI are rolling out major discounts, while fashion, beauty, mattress and tech brands are slashing prices too. Whether you want to refresh your fall wardrobe, score a new appliance or finally upgrade your sleep setup, this is the time to shop.

We’ve done the digging to find some of the best early Labor Day deals from top retailers so you don’t have to scroll through endless pages. Each one is worth grabbing before prices jump back up. These sales are live now, but we’ll be updating this post as new deals become available. Bookmark this so you don’t miss out!

Best 2025 Early Labor Day Deals

1. Delsey Paris: Chatelet Air 2.0 Large Spinner—now $315! (was $420) 
2. DreamCloud: Premier Rest Mattress Queen—now $999! (was $2,313) 
3. Amazon: Apple AirPods 4 Wireless Earbuds—now $99! (was $129)
4. DSW: Cole Haan Women’s Grandpro Della Sneaker—now $90! (was $170)
5. Tommy John: Second Skin Mid-Length Boxer Brief 6″—now $23! (was $38)
6. ThirdLove: 24/7 Classic Uplift Plunge Bra—now $49! (was $72)
7. UNTUCKit: CottonTek Pendleton Shirt—now $68! (was $109)
8. Macy’s: Ninja Pods & Grounds Specialty Single-Serve Coffee Maker—now $100! (was $130)
9. The Home Depot: Samsung 30 in. 5-Burner Element Smart Freestanding Electric Range—now $678! (was $999)
10. REI: The North Face Jester Daypack (Grey)—now $52! (was $75) 

Best Early Labor Day Sales by Retailer

Best fashion sales

• Tommy John: Up to 75% off your purchase.
• DSW: Get 25% to 50% off select styles.
• ThirdLove: Deals on select bras and underwear.
• J.Crew: Up to 50% off select styles.

Best beauty sales

• Dermstore: Save up to 30% off select skincare and beauty products

Best mattress sales

• DreamCloud: Save up to 60% off mattresses.
• Bear Mattress: Take up to 35% off sitewide with code EARLYLD.
• Nolah Mattress: Save 30% off sitewide. Active now.
• Nectar: Save up to 50% off mattresses and 66% on bundles.
• Saatva: Up to $625 off select mattresses. $400 off luxury mattresses.
• Personal Comfort Beds: 60% off sale. Save $1,200 + Free Climate Control. Now to September 1.
• Sealy: $300–$400 off mattresses, $200 off power bases plus a free Sealy Sleep Bundle.
• Beautyrest: Up to $900 off select mattress and adjustable base sets.

Best tech and electronics sales

• Amazon: Early Labor Day deals on laptops, headphones, smart home and more.
• Walmart: Save on laptops, tablets and electronics.

Best appliance and home improvement sales

• The Home Depot: Save up to 35% off select appliances and outdoor products.
• Lowe’s: Save up to 35% off major appliances.
• LG: 30% to 49% off select appliances.
• Samsung: Save up to $1,700 on select refrigerators and other appliances.

Best outdoor and travel sales

• Delsey Paris: Early Labor Day sale with up to 25% off.
• REI: Save up to 40% off outdoor gear and apparel.
• Retrospec: Up to 40% off select bikes and accessories.
• Jansport: Save up to 30% off backpacks and gear.

Sales

Bargain Hunter's 35+ Best Deals and Sales to Shop In August